Renegade Planner – Business Plans for Non-Conformists when is it time to re-brand?

It’s time when your brand, as cool as it is, no longer reflects your personality and the way you deliver value to your clients. That was the case for Write Ahead. You see, I have a pretty no-BS approach to my work. I encourage people to break rules (legally and ethically of course), follow their own path, and question their assumptions. That just wasn’t coming through. It was time for something big and bold and out there, because you guys and gals need to know who I really am.

So welcome Renegade Planner – Business Plans for Non-Conformists. Nothing’s changed about what I do for you. I want to do work that:

– Helps remove the most common fears that prevent people from starting a business
– Empowers people to create business plans that help them get funding for their start-ups
– Guides emerging entrepreneurs through the process of launching and building a profitable new business

…and I do that by helping you learn essential business skills and plan amazing companies along the way.

The feedback so far has been really positive, and I thank you for that.

I’ve already learned something about my web site that I didn’t know: I’m ranking #1 in Google for pitch deck Vancouver. This is crazy – I promote my business plan work heavily, and not so much the pitch decks, even though the same approach – my focus on finding your Ideal Customer and building a compelling plan around that person – applies. So you should all know that pitch decks are now part of my repertoire too…if you’re interested.

At some point down the road I’ll write a “lessons from re-branding” post with some tips for you to apply to your start-up. But for now, please enjoy the new web site, share your feedback, and don’t forget to sign up at the end of this blog post for my fancy and free e-book to help you get over the fear of entrepreneurship, find funding and start a business you love. (P.S.: I’m launching an amazing new program called Rebellious Business Planning where you can get my personal support to help you through the start-up planning process – so if you’re interested in finding out about that, just click here).

I can’t wait to help you all become Renegade Planners, too! Let’s start by getting you to answer the following question in the comments:

What’s the one biggest thing holding you back from starting your business?

  • Rebranding can be a challenge. And scary. It’s hard to let go of something you’ve had for a while, even if it’s no longer working.

    And I often find it hilarious when I see what things rank highly in Google. I’d pull my hair out if I couldn’t laugh at it.

    • Yeah, I only feel guilty about all the cards, brochures and other collateral that I now have to recycle. Ugh. I need to make a craft project with it or something…

  • Genevieve Kohn

    Hi Jessica,
    I loved reading about business for non-conformists. I’ve tried many ways to build my business from the “experts”, but I have yet to find what works for me consistently
    Lately I’ve been thinking that maybe I should be a Renegade and do my own thing!
    Thank you!
    Genevieve Kohn

    • Very cool – I’d love to come along for your journey!

      • Nina Meszaros

        How much do you charge to write a business plan

        • Hi Nina! Please see my Work with Me page for some more information, or contact me through the Contact page and I’ll send you an information pack. Thanks for inquiring!

  • I just went through the agonizing journey of closing down one of my businesses two years ago, starting a new business that honors my health requirements, struggled to promote it then realized none of “me” was reflected at all. I had worked with a brand strategist and coach who sent me down a very interesting road. I just completely rebranded and rebuilt my business to suit my personality. I’m still not certain I like it… there’s just too much of “me” all over the websites. That being said, I love the idea of rebellious business planning. I’m not much of a follower myself. My parents said I had oppositional defiant disorder… so you are speaking to my heart!

    • I actually found it a bit of a challenge to be totally honest with myself through the rebranding process. I had to keep reminding myself that it was okay to listen to my intuition about it. I’m glad I did and I am totally owning this brand. You are welcome to rebel vicariously through me if you want 🙂

  • Tamay

    That’s a great bold move. Rebranding is sometimes hard but always worth it!

    • Thank you so much for your support. I’m excited about all the positive feedback I’ve been getting!

  • Sarah Arrow

    I love the re-brand and thanks for sharing the story behind it. Good luck on your journey 🙂