Danny Iny: How to Find an Online Market’s Demographics, Values and Interests

We’ve touched on the topic of researching the demographics of your customers in past blog articles such as this one on free online resources for Canadian entrepreneurs. However, we’ve never discussed how to learn more about the demographics and psychographics of an online community that your business may be targeting. Famous blogger and marketing educator Danny Iny has made a great video on exactly this topic:

What strategies have you used to better understand your online customers?