A service business is easy to launch. There are no startup costs, and there’s nothing to manufacture. All you need is to sell your skills to people who are willing to buy.
Sounds easy, right?
The trouble is, a service business can quickly start to feel like just another job.
When you’re offering services, your revenue is directly tied to your time. And no matter how much you raise your rates, you’re still essentially getting paid by the hour. At some point, that stops being sustainable. No vacations, no paid sick leave, and no ability to scale.
Luckily, there’s an easy solution: you can turn your services into a product.
And the easiest way to do that is to create an online course, teaching your clients the basics of what you do, so they can do it for themselves.
Which is why it’s no surprise that businesses that sell online courses are growing like crazy right now. In fact, a lot of entrepreneurs are discovering for themselves just how valuable an online course can be. My friend Danny Iny surveyed over 1000 entrepreneurs and discovered just how much interest there is in creating an online course. Check out the data:
If you’re looking for a sustainable way to scale your small business, an online course product could be just what you need! Check out the rest of the data at Firepole Marketing.
What do you think about online course creation? Is it a viable option for you? Hit me up with your questions in the comments below and let’s talk about how you can scale your business by offering online courses.