My business plan has two parts – my local consulting work and my online strategy. I’m working hard on the online part right now and bringing almost all of my business planning services online.
The thing about writing a business plan is that it’s a really high-level job. That’s why so many people have trouble implementing their plans. The business plan only says what you think you’ll do, and gives some idea of how you’ll do it. But when it comes to the minute details of implementing each part of your overall strategy, the business plan simply fails to deliver. That’s why I always stress it’s a guideline. A reminder of your big goals, and your ideal customer.
Today I’m not following my plan. Today I’m just mad!
My online business plan involves a clear and replicable strategy to promote my blog posts (yeah, like this one). Derek Halpern says you can write one post a month if you’re good at promoting them. So, I’m looking at twice-monthly updates and heavy, heavy promotion. That’s what’s in the business plan.
Making it happen? An exercise in frustration, these days. I have plugins that won’t connect to Twitter. I have Facebook apps that should auto-post the blog posts, but inexplicably stop working all by themselves. I have a landing page that converts pretty well, but just isn’t as compelling as it should be and I’m stuck on what to do about it. And traffic to my site is nowhere near where I want it to be.
It’s one of those days where you want to throw the plan out the window. But I have to remember the objectives – 4x web traffic, 2x email subscribers – that I think will help me reach my goal of increasing my information product sales by 10-20 sales per month.
When you have days like I’m having today, you might wonder why you wrote a business plan in the first place. When implementation becomes overwhelming, you have to sit back, collect yourself and look around for help to get you past every obstacle, no matter how tiny it is, because those tiny little barriers can create huge bottlenecks for your business. If I can’t figure out this plugin issue, for example, I’m blocked from reaching a much bigger goal.
That’s where the plan comes in handy. I have to reach the goal in my plan. I’m compelled to. Driven to.
How can I let this silly little plugin get in my way?
Let me know what tiny little obstacle is keeping you from reaching your big business goals – and let me help you move it aside so you can keep going.